The fencing business is but one of the subsections of the construction industry.
If you love working outside and putting your construction know-how to use to create functional and beautiful fences, you might have what it takes to start a fencing business.
According to IBIS (Interactive Biodiversity Information System) world, the fencing industry brings in $6 billion per year in revenue from the services of over 21,000 businesses and nearly 41,000 employees.
This comes with the upswing of residential construction and the boost in the demand for fencing for security, aesthetics, and added property value.
In fact, the increase in building remodeling has increased the revenue by 7% annually for the past years.
So, this will make you think, “Is this for me?” We will help you answer this question as we present facts about the fencing industry and the essentials of a fencing business.
Who knows, you may just have what it takes to start a fencing company.
It is possible to run this business by yourself but if you want to grow your business and be able to meet the demands of your clients, you will need to build and hire a team.
Hiring permanent staff and crew will help you deliver consistency in the quality of your work which will impact your brand as a fence installation company.
A fencing business is a promising business to get into but it will require much to be able to get ahead of your competition.
You should know how to find your place in the market in the midst of a lot of competition.
Some factors you should know include:
If you want to succeed in a fencing business, you should have a firm grasp on the demographics and psychographics of the business. Who will be needing your services and how can you present your products and brands so that they will patronize and be loyal to you?
There are different types of fencing materials and you can choose to specialize in installing just a few. You can also choose to focus on a certain set of clients like high-security establishments or homeowners.
Research on how the major competitors in the fencing business are thriving and succeeding. Are there areas where you can do better than them?
Buying a franchise for a fencing business offers you the opportunity to build upon an existing set of experiences and skills developed by others. However, starting on your own can also bring opportunities to innovate and learn on the job.
Determine how you can present your services so that clients will opt to hire you rather than the do-it-yourself practice.
A fencing business poses a high probability that things can go wrong. Hence, a Limited Liability company can help you if legal issues and damages arise.
Make a business name that is catchy, memorable, and easy to locate on the internet. Put a creative spin on what you are doing that will make your name stand out from your competition.
Make sure that you have a clear cut way of financing your business. Your initial capital will help your fencing business get up on its feet and start running.
When you know where your potential clients are located, you will want to set up an office close to them. Being near real estate companies can also be beneficial.
List marketing strategies to keep clients coming and putting your brand in the market so potential clients will get to know you. Do as much as you can to reach out to your market. Define your brand and establish your web presence for digital marketing.
Know what regular and legal documents you will need so that you can get the necessary permits to operate. If you want to operate across States, you will also have to look into the laws of the State/s you want to operate from.
If you enjoy working outdoors and bringing the experience of security to people, a fencing business is ideal for you.
Whether you choose to get a franchise and gain knowledge and experience from seasoned fencing professionals or want to learn as you grow your own fencing company that you put up, start with knowing the fencing industry really well.
Work out the steps in starting a fencing business and build on them as you grow your business. Lastly, the answer to the question, “Is fencing a good business?” depends on you.
But with all the facts and success stories of those who’ve been there, it is a promising business.
More from Big Easy Fences